By continuing to browse this site and the other resources of the domain and sub-domains of winsed.swiss, you accept our Terms of Use, our Privacy Policy as well as the use of cookies used for marketing purposes, analysis, statistics and advertisements (if activated)

Back to winsed.swiss

 

Innovation Strategy and Creativity

 

no description of image found.

no description of image found.

A dynamic course that stands at the intersection of innovation, global challenges, academic & scientific empowerment and the communities of tomorrow.

 

Delivered in partnership with the
no description of image found.

An intense learning experience that combines practical application and academic excellence.

Specifically designed for professionals!

Get started today.

Enter your information to get in touch with us:

To complete this document please confirm that you have read and accepted our Privacy Policy.

I do confirm

By completing this document, you confirm that you have read and accepted our Privacy Policy.
Submit!


no description of image found.

Earn recognition by attending a course designed in colab with a  Top Ranking University!

The Faculty of Business and Economics at the University of Lausanne has a leading position among business and management institutions worldwide and is universally present at the top of the most well-recognised rankings in the fields of teaching and research.

 

no description of image found.

no description of image found.

1st place worldwide*

for
Executive MBA
in Healthcare Management

no description of image found.

1st place Western Europe*

for
Executive MBA
in Management and Corporate Finance

no description of image found.

In the TOP 10%

of
Academic Ranking
of World Universities**

*Eduniversal Rankings             **Shanghai Ranking

Benefit From a Liaison With The Best Business Researchers and Professors in the World.

The Innovation Expert

no description of image found.

Yves Karcher

former VP of Engineering at Logitech,
lecturer at EPFL, HEC and IMD Lausanne, CEO InnoExec

The Creative Savant

no description of image found.

Prof. Ray F. Iunius

Executive Director
of Winsedswiss Education Group

The Strategic Thinker 

no description of image found.

Prof. Univ. Dr Jean-Philippe Bonardi

(E4S co-managing director and former dean of HEC Lausanne)

no description of image found.

OVERVIEW

Customers Want It All

Do you know how to provide that?

 

In 2022, the consumer behavior global reports all agree.
In the near future, customers have great expectations from their retailers and brands

- Hybrid Experiences

- Sustainability

- Purpose-driven Brand

- Positive Emotions


To achieve this, you must start thinking strategically about how to incorporate CUSTOMER EXPERIENCE (and beyond) in your MARKETING TOOLS.

Where do you begin?

 

1st step
LISTEN to your customers’ preferences

2nd step
UNDERSTAND your customers’ unconscious needs

3rd step
ORGANIZE & STRATEGIZE on your findings

4th step
INNOVATE & CREATE value propositions & new products or services adapted to the market

no description of image found.

Learn how to creatively convert consumers to satisfied consumers through innovative methods

Our programme alternates the study of succesful and unsuccesful innovation situations with the presentation of proven models that you can adapt and incorporate into your business.

1

The “Strategy Triangle”(developed at HEC Lausanne)

which allows to identify and coordinate the key aspects of an innovative strategy

2

The "Value Proposition Canvas"(developed at HEC Lausanne)

which allows to explore customers' expectations (even unconscious),  to generate and test relevant product or service ideas.

3

The "Where to Play Model"(developed at EPFL)

which is an ally in managerial discussions to select and act on the best ideas.

4

The "Business Model Canvas"(developed at HEC Lausanne)

which allows you to create a businessmodel from the new product or service you have chosen.

5

The “Star Model”(developed at IMD Lausanne)

which allows to design an organization able to execute the chosen strategy

To facilitate their assimilation, these models will be applied to the structure of your organization or business.

You will then test the new strategies in group workshops!

Who should enroll?

 

 Middle and top managers, who aim to increase their external AND internal client's satisfaction

 Business Owners

 Entrepreneurs and Intrapreneurs

 Innovation managers

 Product or service managers

 Research & development managers

 Creative directors

Learning Objectives

 

 Identify customers, their deepest needs, pains and associated expectations and generate relevant value pro.

 Evaluate and select the best opportunities to explore and define growth or retreat scenarios.

 Build and refine a coherent and effective business model around the selected ideas and validate it.

 Articulate a coherent strategy for your organization, based on this new business model.

Admission Requirements

 

Admission is a selective process based on your professional achievement and organizational responsibilities

 

no description of image found.

Key Course Takeways

 

  • How to create sustainable service competitive advantage through innovations

  • How to apply creatives service models that enable clients, employees, and investors to attends their objectives

  • How to manage innovation to serve the service encounter to achieve internal and external customer satisfaction

  • How to create optimal strategy to reinforce the company positioning in the market

  • How to adapt to evolving customer needs and changing competitive landscapes

  • How to facilitate creativity and innovation in the service organizations

  • How to execute innovation strategies

no description of image found.

no description of image found.

DAY 1

For whom are we inventing? His Majesty, the Client
Mastering the Process
Design
Mapping & Flowchart
Creating a Service Blueprint
What is in fact Innovation and Creativity?

 

DAY 2

Thinking day: The Perception
Innovating the Experience
Customer Experience
Customer Experience Journey
Measuring the results of innovation
Net Promoter Index
Reinventing the Affective Business
Project presentation

DAY 3

Internally generated innovation and its limitations (Case of the Logitech IO Pen)
Researching customer insights (Concrete Case, Design Thinking and VPC)
How to select and navigate the best ideas (Where to Play Model)

 

DAY 4

Customer insights in a B2B context (Case of BMC)
Innovate beyond the product
Execute on selected ideas
Synthesis (Star Model) 

 

DAY 5

Building an innovative strategy
The key role of the firm’s vision and purpose (Case of TESLA & other companies)
Analysing the market landscape to identify the potential of an innovation
From market to value proposition (Pharmaceutical industry, Computer industry, Ryanair in the airline industry)

no description of image found.

“To prepare for the post-COVID-19 era, leaders need to do more than fine-tune their day-to-day tasks; they need to be ready and willing to rethink how they operate, and even why they exist. To put it another way, leaders need to step back, take a breath, and consider a broader perspective.”

 

McKinsey, 2021

no description of image found.

  Roxana Manolescu  
  Programme advisor  

Contact us

  mail   roxana.manolescu@winsed.swiss   
  phone  +40 752 220 202

Enter your information to get in touch with us:

no description of image found.

winsedswiss romania logo

mail swiss@winsed.swiss

phone +41 79 254 60 83

 

winsedswiss facebook winsedswiss youtube

no description of image found.

mail romania@winsed.swiss

phone +40 752 220 155

 

winsedswiss Romania Facebok winsedswiss romania Linkedin winsedswiss Romania youtube

no description of image found.

mail serbia@winsed.swiss

phone +381 62 803 12 25

 

winsedswiss Facebook Serbia winsedswiss serbia Linkedin Youtube Channel Serbia

 

no description of image found.

mail cyprus@winsed.swiss

phone +357 22 060 770

 

 

Subscribe to our newsletter

Newsletter:

copyright Copyright 2022 

Website & data hosted and managed by Winsedswiss Education Group (WEG) SA