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Service Focused Programme

Open For Enrolment Course


Advance your career.
Understand today. Influence tomorrow.
The Most In-Demand Subjects from the World's Leading Experts

Customer experience (CX) in Banking and Finance

Date: 23-24 May


In a rapidly transforming market, traditional banks currently have a hard time finding the right mix between core business and innovation. The training module provides guidance on how to design, develop, and implement excellent services as a strategic asset. 

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Who is the course for?
This programme is intended for middle to top managers but also leaders who aim to increase their external AND internal client’s satisfaction

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Benefits & Tools

  • The subjects of the programme and the projects resides at the intersection of notions and theories from strategy, marketing, innovation, entrepreneurship and operations. It draws upon cutting-edge examples from a broad array of the global service sector, including deluxe hospitality, professional services, banking and insurance, restaurants, retail, distribution and tourism. CX approach to help banks define, augment and optimize the services that are most useful to their customers. 

Acquired Knowledge & Skills

  • How to create a broad foundation of customer-relevant functionalities and a compelling user  experience
  • How to apply service models that enable clients, employees, and investors to attend to their objectives 
  • How to develop a "state of the art" understanding of service management
  • How to manage the service encounter to achieve internal and external customer satisfaction 
  • How to create an optimal strategy to reinforce the company’s market positioning, identify potential, and build on strengths 
  • How to adapt to evolving customer needs and changing competitive landscapes 
  • How to build a culture of service excellence 
  • How to facilitate creativity and innovation in the service organizations.  

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Course instructor


Image for the article named Prof. Ray F. Iunius, PhD

Prof. Ray F. Iunius, PhD

Chief Executive Officer

  Read more 

  Roxana Manolescu  
  Programme advisor  

Contact us

  phone  +40 752 220 202

Interested in this course for your business or team?

See our Customised Trainings.
Meet the Masters of Change.


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