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In a rapidly transforming market, traditional banks currently have a hard time finding the right mix between core business and innovation. The training module provides guidance on how to design, develop, and implement excellent services as a strategic asset.
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Course
Course
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Who is the course for? This programme is intended for middle to top managers but also leaders who aim to increase their external AND internal client’s satisfaction
Benefits & Tools
The subjects of the programme and the projects resides at the intersection of notions and theories from strategy, marketing, innovation, entrepreneurship and operations. It draws upon cutting-edge examples from a broad array of the global service sector, including deluxe hospitality, professional services, banking and insurance, restaurants, retail, distribution and tourism. CX approach to help banks define, augment and optimize the services that are most useful to their customers.
Acquired Knowledge & Skills
How to create a broad foundation of customer-relevant functionalities and a compelling user experience
How to apply service models that enable clients, employees, and investors to attend to their objectives
How to develop a "state of the art" understanding of service management
How to manage the service encounter to achieve internal and external customer satisfaction
How to create an optimal strategy to reinforce the company’s market positioning, identify potential, and build on strengths
How to adapt to evolving customer needs and changing competitive landscapes
How to build a culture of service excellence
How to facilitate creativity and innovation in the service organizations.