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Service Focused Programme

Open For Enrolment Course

 

Advance your career.
Understand today. Influence tomorrow.
The Most In-Demand Subjects from the World's Leading Experts

Neuromarketing and Behavioral science in CX

Date: September, 2023

 

What emotions lie behind your client's choices? What will these be based on in the future? Is your brand rational or emotional? The answer lies in CX science! 

Neuromarketing in Customer Experience (CX) can provide insights into human behavior that can be applied across your organisation, from achieving C-level alignment to stronger cross-departmental communication and collaboration to improving the employee and customer experience. 

Neuromarketing uses information from neuroscience, behavioral economics, and social psychology, applying it to measure and improve the effectiveness of product design, branding, and marketing practices.  

 


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Who is the course for?
Customized

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Benefits & Tools

During this two-day training, we will dive into neuromarketing from the perspective of what neural patterns mean and how they influence customer behavior, as well as how you can use neuroplasticity for change – for both you and your organisation. 

Acquired Knowledge & Skills

  • Understanding applied neuroscience (emotion, decision process and intention) 
  • Neuroscience and the decision perspective 
  • Characteristics of integrated digital neuromarketing 
  • Neuromarketing as a measure of placing the customer at the center of the organisation 

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Course instructor

 


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  Roxana Manolescu  
  Programme advisor  

Contact us

  mail   roxana.manolescu@winsed.swiss   
  phone  +40 752 220 202

Interested in this course for your business or team?

See our Customised Trainings.
Meet the Masters of Change.

 

     Discover more     

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