Hotel Compendium - How to Develop an Investment Project in the Hospitality Industry

A new volume by Dr. Ray F. Iunius brings a strategic and deeply human perspective on how successful hotel projects are built.

The hospitality industry is undergoing an unprecedented transformation. It is no longer just about services — it is about experiences that inspire, connect, and stay with us. In an era where technology intertwines with authenticity, and economic performance increasingly depends on emotional intelligence, the book “The Little Hotel Compendium – How to Develop an Investment Project in the Hospitality Industry” serves as an essential guide for those who seek to understand and shape the future of this field.

“Investors and leaders who understand this profound transformation — combining reason with emotion, technology with genuine hospitality — will build sustainable and profitable businesses in the new era of hospitality,” says Dr. Ray F. Iunius, the author, an internationally recognized voice in hospitality education, innovation, and service management.

Drawing on more than two decades of experience in consultancy, education, and hotel project development across several continents, the book offers a clear and practical vision of the stages that define a successful investment project — from concept creation and brand analysis to business planning and operational implementation.

“This volume is more than a collection of theories or an album of ideas. It is the result of decades of practical and academic experience, accompanied by strategic reflection and a genuine passion for the hospitality industry.”

Through a clear and accessible style, Dr. Iunius succeeds in translating complex business concepts into useful tools for entrepreneurs, investors, consultants, and architects — as well as for students and decision-makers in tourism. The book is not only addressed to professionals, but to all those who believe in the transformative power of hospitality.

The author has an impressive background: a former executive within the EHL Group, one of the most prestigious hospitality education institutions in the world, he contributed to the creation of innovative initiatives such as the EHLITE Institute of Technology and Entrepreneurship, INTEHL, and the Paul Dubrule Chair of Innovation. He is currently the CEO of the educational group winsed.swiss and a Visiting Professor at the University of Lausanne, where he teaches courses in Strategic Consulting and Service Operations Management.

His academic formation combines technical rigor with economic vision: he holds a PhD in Economic Sciences from the University of Lausanne and a PhD in Technical Sciences from Transilvania University of Brașov.

With “The Little Hotel Compendium”, Dr. Ray F. Iunius continues his mission to inspire, innovate, and educate a new generation of hospitality leaders — a generation that thinks sustainably, acts strategically, and builds with purpose.

The book can be ordered here.