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Strategy


From the sales department to the frontline employee, you can win or lose a customer. 


Learn how to enhance your guest life cycle by making sure every touchpoint between your business and the guest will be expertly coordinated so that the experience feels seamless and personally relevant at all times. 


What is on the menu!


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Strategic management

To strategize is to make choices, to accept trade-offs, and to develop a style of thinking that aims at long-term success. Master core strategic concepts and build key skills in an array of subject areas, including negociation, brand positioning, market demand, leadership, and communication. 

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Strategic Thinking

When it comes to writing your battleplan, would you say you tend to be more analytical or intuitive? Once you figure out the answer to this question (the Myers-Briggs test might help), allow your brand strategy to find a balance between the two styles of thinking. It will help you identify industry drivers, core resources, and high-potential competencies. 

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Creativity

The good thing about creativity is that you can’t use it up. It’s an endless resource. The more you use, the more you have. Throughout our course, you will practice breaking patterns and “drawing outside the circle” in order to acquire a sustainable and disruptive brand strategy. 

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Creativity and Out of the Box Thinking

One size never fits all! Especially if it’s a standard size box for unique and standard-defying content. Discover the complex web of perspectives and realities in your workplace by practicing lateral thinking, brainstorming, and innovative problem-solving techniques.  

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Customised Trainings

Fluid, on-demand, accelerated training programmes covering a broad array of service industries with a focus on Swiss hospitality. 

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Top Executive Postgraduate Programme

Project-based programme delivered by winsedswiss in partnership with EHL (Ecole hotelière de Lausanne) Advisory Services and designed for organisations who wish to become drivers of change in the Customer Service industry.

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