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Home / Extended learning by winsedswiss / Short Courses / The Art of Customer Excellence

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The Art of Customer Excellence


There are good companies with well-defined processes and systems, and then there are great companies with extraordinary, motivated people who go the extra mile to provide excellent service. 


These are the leaders who impart vision and energy, extract value for their businesses and inspire people to achieve productivity and excellence levels which many can only dream of. 
"The Art of Customer Excellence" solves one of the main challenges in every industry: to bring your customers on new sensorial, memorable heights.  


What is on the menu!


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The Service System Vision

Foundation of Customer Experience – An open vision of the service system. By the end of this training, you will have a better grasp of CX fundamentals, CX processes, the key concepts of Customer Experience while gaining knowledge on how to commence a CX improvement journey within your business.

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Service Quality Model

Foundation of Customer Experience – An open vision of the service system. By the end of this training, you will have a better grasp of CX fundamentals, CX processes, the key concepts of Customer Experience while gaining knowledge on how to commence a CX improvement journey within your business.

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User experience (UX)

Creating and managing excellent user experience (UX). By the end of this course, there will be clarity on the most important steps of defining a coherent customer experience in all the customer touch points (physical and digital world), and you will be able, through methodologies and real-life case studies, to link the strategical orientation of the concept with its operational challenges.

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Integrating Pricing into the CX

By the end of this course, you will learn about methods to integrate pricing into designing CX, you will be able to link revenue management to CX and to identify ways of measuring the return on investment in CX.

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Measuring CX with CPIs (Customer Performance Indicators)

By the end of this course, you will learn about and understand how the most important CPIs work and can be used, you will have access to real life study cases to better grasp the CPIs applicability and you will be able to identify the most suitable CPIs to work with in your own organisation, connecting them to your organisation’s KPIs to drive to improved business performance and growth.

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Design thinking applied to create excellent CX

By the end of this course, you will develop the necessary skills to integrate design thinking in your daily business activities and use it to create excellent CX.

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Neuromarketing

By the end of this course, you will learn how to use neuromarketing to adapt and innovate in the fast-changing context of 2021 and further, you will understand what neural patterns mean and how they influence customer behaviour, as well as how you can use neuroplasticity for change – both for you and for your organisation.

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The Mind Mapping & Inner strategies for CX

By the end of this course, you will learn about mind mapping, its benefits and application to CX. You will also be able to re-design your own mind and approach using mind-mapping in order to create excellent CX.

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Image for the article named Leadership. Leading your organisation to performance in CX.

Leadership. Leading your organisation to performance in CX.

By the end of this course, you will better understand, assess, and take charge of your leadership style, gain clear and practical insights into reviewing your strengths and areas for improvement as well as into creating an action plan to address them. You will also understand the criticality of character, calm and clarity in leadership and why the best leaders have more to do with character traits than with a certain background and specific knowledge. You will also have access and understand how to use specific tools and frameworks for engaging and inspiring customers and employees.

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Image for the article named Savoir vivre – savoir être. The mindset & looks of an excellent CX

Savoir vivre – savoir être. The mindset & looks of an excellent CX

This course is about delivering more than expected. Throughout this course you will learn about the importance of caring and listening, know the basics of grooming and service, convey the image of the establishment. By the end of this training, you will better understand the importance of etiquette and grooming in creating excellent CX, learn about the hospitude approach and be able to apply it in all your activities, especially in those directly related to CX.

Direct interaction with excellent CX, learning from best-in-class international experts you will meet, surprise visits to top international organisations with headquarters in Switzerland, Romania or France. This course comes to create customer engagement, and the participants will have the opportunity to experience CX excellence in Michelin stars restaurants and palace hotels, as well as get to better understand the Swiss approach to CX that makes them the best in class, including in the education for the hospitality and service industry.

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Steps of Action Plan as strategic planning

7-step process to assist you with the choices and actions required to meet strategic goals. Given the magnitude of recent disruptions, across a wide range of organizational challenges, the strategic planning process must be more streamlined and agile than before.

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Fluid, on-demand, accelerated training programmes covering a broad array of service industries with a focus on Swiss hospitality. 

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Top Executive Postgraduate Programme

Project-based programme delivered by winsedswiss in partnership with EHL (Ecole hotelière de Lausanne) Advisory Services and designed for organisations who wish to become drivers of change in the Customer Service industry.

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