Who is the course for?
Customised, from Middle to Senior Management
CX – a major player of pricing
Integrating the sale of an experience in any service or product and pricing it
Revenue management (RM) of CX
Segmentation of customers to set the right price and ensure excellent CX
Personalising services or products, setting and asking the right price for them
The ROI of CX
The price of your service or product is the sum of two simple elements: the experience you offer and the satisfaction of the customer.
The better the experience - the higher the satisfaction. The higher the satisfaction - the higher the price. Research has shown that a customer is willing to pay more for a product or a service that also offers a great customer experience, the latter being the one that directly influences the final price.
This course will add the numbers and figures to the CX. An initial investment always needs to be done when we look for improved performance and excellence in customer experience. Still, what is the best way to do it? How should an organisation decide on the amount allocated to CX? What about the ROI of CX? And, last, but not least, what is the correct price to ask for your service or product in order to ensure that your customers will continue to choose your organisation?
Investment & Duration: Customized. This programme can be adapted to meet your requirements.
Price on request.
Get started today.
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Fluid, on-demand, accelerated training programmes covering a broad array of service industries with a focus on Swiss hospitality.
Project-based programmes designed for organisations who wish to become drivers of change in the Customer Service industry.
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phone +357 22 060 770
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