User experience (UX)

Creating and managing excellent user experience (UX). By the end of this course, there will be clarity on the most important steps of defining a coherent customer experience in all the customer touch points (physical and digital world), and you will be able, through methodologies and real-life case studies, to link the strategical orientation of the concept with its operational challenges.

The Art of Customer Excellence

Who is the course for?

Customised, from Middle to Senior Management

Key topics:

Designing UX in a world that has changed dramatically since the pandemics
The human challenge: how to build a customer-centric organisation able to deliver outstanding experiences
The technology challenge: how to design consistent online experiences for your customers
Challenges in building an omnichannel approach and deliver online brand experiences
The data Challenge: how to consolidate the customer data to provide a single view of the customer
Review of Customer experience - Key performance indicators (KPI) that can help you leading your implementation strategy
Data sources and measurement
Defining the right and suitable customer experience performance dashboard (offline and online)

Investment & Duration: Customized. This programme can be adapted to meet your requirements. 

Price on request. 

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