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Home / Extended learning by winsedswiss / Short Courses / The Art of Customer Excellence / User experience (UX)

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User experience (UX)

Creating and managing excellent user experience (UX). By the end of this course, there will be clarity on the most important steps of defining a coherent customer experience in all the customer touch points (physical and digital world), and you will be able, through methodologies and real-life case studies, to link the strategical orientation of the concept with its operational challenges.



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The Art of Customer Excellence

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Who is the course for? 

 

  • Customised, from Middle to Senior Management

 

Key topics:

 

  • Designing UX in a world that has changed dramatically since the pandemics

  • The human challenge: how to build a customer-centric organisation able to deliver outstanding experiences

  • The technology challenge: how to design consistent online experiences for your customers

  • Challenges in building an omnichannel approach and deliver online brand experiences

  • The data Challenge: how to consolidate the customer data to provide a single view of the customer

  • Review of Customer experience - Key performance indicators (KPI) that can help you leading your implementation strategy

  • Data sources and measurement

  • Defining the right and suitable customer experience performance dashboard (offline and online)

 

Investment & Duration: Customized. This programme can be adapted to meet your requirements.  

 

Price on request.  


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Customised Trainings

Fluid, on-demand, accelerated training programmes covering a broad array of service industries with a focus on Swiss hospitality. 

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Top Executive Postgraduate Programme

Project-based programme delivered by winsedswiss in partnership with EHL (Ecole hotelière de Lausanne) Advisory Services and designed for organisations who wish to become drivers of change in the Customer Service industry.

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