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Home / Extended learning by winsedswiss / Short Courses / The Art of Customer Excellence / Design thinking applied to create excellent CX

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Design thinking applied to create excellent CX

By the end of this course, you will develop the necessary skills to integrate design thinking in your daily business activities and use it to create excellent CX.



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The Art of Customer Excellence

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Who is the course for? 

 

  • Customised, from Middle to Senior Management

 

Key topics:

 

  • Design thinking and creative thinking and their application in CX

  • Developing innovation in organisations: what is innovation and how it happens

  • Processes that lead to innovation and create excellent CX

  • The human-centred design

  • Customer needs and expectations translated into prototypes; prototypes translated into products. Design sprints.

  • The technology-centred design and digitisation

  • The mindset of the innovator and its application in CX

  • Applied design and creative thinking

 

Key takeaways:

 

  • During this course, you will have the opportunity to develop the CX performer’s mindset necessary to gain and keep the competitive advantage that will lead to excellence, not only in CX.

  • One of the first transformational forces you will learn about is design: it helps people and organisations imagine, create, develop and implement products or services and particularly experiences that the customers will appreciate and value.

  • Design and creative thinking skills are already an essential part of any business toolkit and are integrated more and more in all the specific processes.

  • You will also understand how innovation can be triggered and you will learn a new way of approaching different processes in your organisation, including identifying customers’ needs and transforming them into specifications of the services or products you offer.

 

Investment & Duration: Customized. This programme can be adapted to meet your requirements.  

 

Price on request.  


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Customised Trainings

Fluid, on-demand, accelerated training programmes covering a broad array of service industries with a focus on Swiss hospitality. 

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Top Executive Postgraduate Programme

Project-based programme delivered by winsedswiss in partnership with EHL (Ecole hotelière de Lausanne) Advisory Services and designed for organisations who wish to become drivers of change in the Customer Service industry.

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